Nenad Mirković is an international Brand Marketing Director with over 15 years of professional experience in Sporting goods, working for Nike and Jordan brand, FMCG and Advertising industries, in a broad variety of markets including North America, Western and Eastern Europe. In his current role, he is responsible for leadership of functions and teams that drive all Marketing, Digital, Communications and Consumer Engagement activities for IQOS portfolio, across SEE.
Nenad is committed to building brand strength, fueling consumer demand, and strengthening the connection between IQOS brand and its legal age users, enabled by a holistic approach where offline and online channels create synergy. He strongly believes that innovation and new technologies are brand growth enablers, thus he invests his efforts into integrating Web 3.0 technologies such as NFT into the brand strategy. Furthermore, he is focused on building seamless e-commerce experience and nurturing consumer communities driven by highly segmented brand experience and communication delivered through online channels.
Nenad is passionate about sports as he participated in athletics at the collegiate and professional levels.
