Milkica Gerinska has been part of Pivara's team for three and a half years now. In her current role, she is responsible for developing and implementing the company's strategy to support Digital Commerce Growth. Moreover, she is working on acceleration of the eCommerce channel and digital commercialization and in parallel building long-term partnerships with key customers, with great determination to better serve them and take things always one step further.
As part of Coca Cola Hellenic team that drives the eCommerce B2C business, Milkica is constantly working on the eCommerce system development and activation, using Regional Strategies and Approaches and applying them to the local landscape. Through her current role, she follows the trends to meet the customer changing behaviors.
Furthermore, Milkica is focused on implementing different solutions that contribute to the company's business growth in the digital world, by implementing best practices from The Coca-Cola HBC and Heineken.
