Anna Górka


Anna has 11 years of experience in the international digital field, gathered from online networks, media agencies and big data companies where she was setting sales structures and building divisions from the ground up. She is a business development professional skilled in Mobile Advertising, Digital Strategy, Advertising Sales, E-commerce and Media Buying.

In her current role she is responsible for running Spotify sales at 35 markets where Httpool is an exclusive reseller of the platform. Working in the international environment is her passion. It brings a lot of challenges but also satisfaction when reaching the goals. In private life is a Premier League fan, spending free time traveling and spoiling her dog.

Konstantin Kostadinov


Konstantin Kostadinov joined Viber in 2016 as a Sales Manager. Currently, he is a Senior Sales Director CEE and CIS, mainly responsible for identifying and building potential partnerships, developing business plans and strategies for boosting sales within Viber for the whole region. Currently he oversees more than 25 key markets globally. Konstantin is also in charge of all Special Projects that involve all Viber tools for Businesses. Previously he worked at KPMG Bulgaria as a Senior Sales lead as well as Deloitte.

Претходно работел во KPMG Бугарија како Senior Sales lead, како и во Делоит.

Sharon Gai


Sharon Gai started her career in e-commerce at a Fortune 500 systems integrator, enabling SMB’s to conveniently order computer hardware online. She was part of Alibaba’s globalization initiative in the Alibaba Global Leadership Academy, which strived to internationalize Alibaba’s domestic business units.

In her tenure as a Category Manager in Tmall, China’s largest e-commerce platform, she worked with FMCG brands from large customers to emerging internet-viral brands in crafting their digital marketing and online e-commerce strategy in China.

She currently serves as the Director of Global Key Accounts in the Tmall Overseas team, enabling global brands to leverage Alibaba’s overseas e-commerce platforms.

Gabriel Ghita


Gabriel Ghita holds the position of Vice President, Business Development, Mastercard Central and Eastern Europe, leading the business development team within the Central and Eastern Europe division.

Gabriel and his team’s responsibilities are focused on deploying emerging payment technologies and identifying business opportunities in fields such as e-commerce, online payments, instant payments, digital wallets or cyber security.

Srdjan Prokic


Srdjan is a data & design-driven product leader who is passionate about solving customer problems with innovative products and processes. Currently, he is leading a team in charge of building a next-generation eComm travel platform consisting of a hybrid app, headless CMS, CDP, and supported by multiple external services.

In his previous role, he was in charge of the digitization of banking processes and services such as cash and consumer loans, and online account opening. He is passionate about finding simple solutions to complex problems and making technology more user-friendly.

Sara Lone


Сара е водечки квантитативен и квалитативен аналитички истражувач во областа на дигиталната трговија во Центарот за увид на пазарот на Универзитетот за применети науки во Амстердам.

Cátia Silva


Originally from Portugal, Cátia moved to The Netherlands in 2011 to pursue a masters and later a PhD degree in Astrophysics, both at the University of Amsterdam. After successfully finishing her PhD in 2018, Cátia joined the Forecasting team at as a Data Scientist. In her daily work, she enjoys developing and improving data science solutions for time series forecasting which positively impact the business in various fronts and domains. Cátia is also part of the Diversity and Inclusion circle at and in her free time she enjoys designing and creating her own clothes.

Ott Velsberg


Ott Velsberg is the Chief Data Officer for the Estonian government. He leads strategic coordination and development of data science and data governance in Estonia, including domains like artificial intelligence and open data. He is also a Ph.D. researcher in the department of Informatics at Umeå University. His research concentrates on the use of information systems in the public sector, with a special focus on the use of the Internet of Things (IoT).

Borche Gjorgjeski


Borce Gjorgjeski is the head of the Contact Center of A1 Macedonia. As a synonym for customer care, the Contact Center of A1 Macedonia is fully focused on providing a superior customer experience by introducing new and innovative solutions and tools that enhance customer satisfaction, enabling them to use the services quickly and smoothly.

The main focus of his work is the automation of the Contact Center and increasing interactions with users through the digital channels of A1 Macedonia. Borce is responsible for the introduction of the chat "Slavcho" - the first digital assistant in the region who understands and speaks Macedonian and Albanian and through which users have the opportunity to get answers to their questions without visiting stores or calling the Contact Center. Within the other activities related to the digitalization of customer care, Borce has a special contribution in promoting digital channels - web support, support through social networks, improving the functionality of voice machines, the introduction of video support, and the promotion of the first virtual store A1 Live Shop.

He is actively involved in cross-functional teams by applying modern work methodology and contributes to strategic projects of the A1 Telecom Austria Group, and these are just some of the experiences he has gained in the telecommunications sector in the past 12 years.

Vanya Manova


Vanya is responsible for managing the development of regional business and market strategy for the highly dynamic Balkan countries. Since March 2019, she has been responsible for developing and implementing the company's strategy to support the growth of card and electronic payments across the four countries, to introduce Mastercard's innovations and technology solutions, and to build long-term partnerships with key customers, government and public sector.

Orhan Gazibegovic


Over 20 years of working experience in the Financial, IT, and Marketing sectors, leading and coaching teams of various backgrounds and affinities. Over the last 10 years, led successful digital banking product development and customer engagement projects with emphasis on digital payments. Currently focused on innovative payment methods and the improvement of eCommerce segment in Bosnia and Herzegovina, philanthropy, and vital initiatives for digital transformation at the state level.

Filomena Pljakovska - Asprovska


Filomena Pljakovska-Asprovska, Chief Executive Officer and Chairman of the Board of Directors of Casis AD, the only processor in the field of card operations, electronic commerce and certified card personalization bureau in the Republic of Northern Macedonia.

By vocation BSc in Electrical Engineering, Department of Electronics and Telecommunications, Master’s Degree at the Faculty of Economics at UKIM, alumni of the Schulich School of Business, York University Toronto CA and a fellow of the Kellog School of Management USA. Advocate and motivator of the motto that learning is an endless process, and every investment in itself is a value for the company, the environment and the society in which we live.

She started his working career as a System Administrator in the company, then as a Sector Director and for two terms a member of the Board of Directors.
During her 18 years of work experience, as an expert she has the opportunity to participate in many important projects for the implementation of innovations and new products in the field of the card industry. Proud of the company’s team for the first successful personalized chip cards in the country, the implementation of the highest security standards for data security PCI DSS and ISO27001, the introduction of secure e-commerce with 3D model and many other projects.
At the same time, she is a member of the National Council for Payment Systems at the NBRSM and the commission for encouraging non-cash payments with active participation and maximum support in the initiatives for encouraging and improving the use of electronic payment channels.

During her career she has been engaged as a speaker and panelist at several domestic conferences in the field of payment systems, security of card payments and topics in the field of e-commerce.

She continues to achieve her mission and goals through continuous professional cooperation with banks and the entire ecosystem in which the company operates for equal participation in the modern global digital economies.

Nina Angelovska


Nina Angelovska, PhD is an entrepreneur, UNCTAD eTrade for Women Advocate, President of the Macedonian E-commerce Association and the former Minister of Finance of the Republic of North Macedonia. She co-founded and was heading the first deal platform and leading e-commerce company in Macedonia,, launched in 2011 that transformed the e-commerce market.

Angelovska’s passion for e-commerce and drive for change led her to establish the first Macedonian E-commerce Association in 2017. She was a member of the Board of the European Ecommerce and Omnichannel Trade Association (EMOTA). Currently, she is a member of the Board of Directors at Makedonski Telekom.

Angelovska works as a consultant in business development, digital economy and e-commerce on various projects, and is a frequent speaker at conferences and events striving to infuse passion and awake the potential of many young people.

Her hard work and impact have been widely recognized. In 2018 she was named Forbes 30 Under 30 and in 2019 she was named one of the seven global UNCTAD eTrade for Women Advocates. Recently she made a successful exit when the Polish Group Asseco SEE acquired her company,

Vojdan Karapetkovski


Vojdan is the founder & CEO of Kara5, a next-gen digital agency that helps clients accelerate their digital transformation in Switzerland, the DACH region and globally.

Committed to providing first-class digital solutions and with its proven track record of successful digital transformation projects, Kara5 takes pride in being a key factor for the strong growth and rapid development of numerous clients of all sizes and industries, such as CVA Silicone, SpiroChem, Joh Springer's Erben, Connect, Prima and many others.

Vojdan’s unique approach to strategy, web and digital marketing — along with his 18 years of evolving marketing & sales experience — empowers Kara5's clients to unlock unique possibilities for sustainable growth and meaningful transformation.

Kosta Petrov


Kosta Petrov is internationally renowned entrepreneur, PR expert and a bestselling business author in North Macedonia.

He is the founder of P World, one of the world’s leading events agencies with operations in 40 countries across Europe, the Middle East, Asia, Africa, Asia and North America.

For two years in a row, Kosta was included in Kongres Magazine’s list of Most Influential Events Professionals in Southeast Europe.

He is a contributor for the US edition of the Huffington Post and MENA’s Digital Boom, former Head of Professionals Development at IABC EMENA and a regular speaker at events around the world on the topics of entrepreneurship, public relations and leadership.

Kosta is also a bestselling author in his native Macedonia and the author of the internationally acclaimed book The Fear. He is also the editor of the Little Black Book of PR, the first ever book on public relations written by PR practitioners for PR practitioners.

Marija Tomeska


Marija Tomeska has received her education at the world's most prestigious universities, including bachelor's and master's degrees from the London School of Economics, UK and an
MBA from IMD Business School in Lausanne, Switzerland.

Her extensive working experience in the insurance sector includes 19 years as a part of Eurolink Insurance. Since 2013, she has been the head of Eurolink Insurance and together with her team has led the company to the first market position.

She is the initiator of the private health insurance, which made Eurolink Insurance the first insurance company to introduce this insurance product on the market.

In addition, she continuously contributes to the development of the insurance sector by introducing numerous innovations in the company, especially in the field of e-commerce, such as online
sales of insurance, mobile application, e-payment etc.

Marija Tomeska is the Vice President of the MATTO Economic Chamber of Macedonia-Turkey and the Vice President of the National Insurance Bureau.

Ilir Rexha

Ilir has over twenty years’ experience in project manager positions in development aid, mostly in private sector development, specialized in quality, and business and management advisory services in the private sector, in IT sector development and start-up support promotion and innovation as well in the manufacturing sectors.

Held senior positions and has long experience in project management and consultancy on organizational management and development, strategic planning, and institutional capacity building in private sector, government institutions and different international and local non-governmental organizations, especially in the development sector in designing development aid, with a focus on development programs for private sector.

Darjan Radenkovic


"Outcome-driven and output-focused business & marketing strategist with strong experience in growing teams and empowering them to deliver results across all channels. Passionate for learning and knowledge sharing, always willing to test new approaches, while levelling the arguments with data.

Currently working on designing immersive storytelling experiences for the digital era and leading the 20+ people team in one of the SEE's most innovative storytelling studios.

Основни компетенции: бизнис развој, маркетинг стратегиии, lead generation, дигитално рекламирање, дигитална аналитика и развој на brand communication.

Kiro Chadikovski


Kiro Chadikovski has over 23 years of banking experience, of which over 18 years in managerial positions. He has gained all his work experience in Komercijalna Banka AD Skopje. He is currently the Manager of Cards and Current Accounts Department, directly responsible for the organization of operations in the field of payment cards and all new technologies related to them. In addition, he is responsible for new product development, digitalization, payment system development, new payment channels etc.. His formal technical education acquired at the Faculty of Electrical Engineering in Skopje, master studies in financial management, as well as long banking experience make him one of the few experts in our country in the field of fin-tech industry, IoT, as well as impetus of development of hybrid banking products.

Ivana Stankovic


Ivana Stankovic is a financial expert with 14+ years of experience in the private and the government sector.
Currently she is engaged as an adviser at the Fund for Innovations and Technology in North Macedonia, a leading government organization responsible for the development of the Macedonian startup ecosystem. At the Fund, she has been instrumental in developing of the organization’s new portfolio of products, including the Corporate Innovation Program, the National Startup Council, the National Strategy for Artificial Intelligence (in development), and the government’s first ever Investment Fund.

Previously she held the position of Special Adviser at the Ministry of Finance where she provided advice and expertise on matters related to financial system and macroeconomics, international finance, and public debt management, as well as overall public finance management. She was responsible for communication with major international financial institutions related to public debt and providing financing for capital investments and other projects. She organized and supported the process of passing legislation for several laws in the field of public finance management. From 2015-2019 she was an Investment Manager at South Central Ventures, a VC fund with 40 million EUR of assets under management focused on tech companies in the Balkan region. There, she was responsible for managing the day-to-day operations of the Skopje office as well as the business development for the Macedonian, Kosovo, and Albanian markets. She led 5 investment processes in companies, ranging from 100,000 to 500,000 EUR initial investment each, from the initial stage of deal sourcing to closing and monitoring of the investment. One of the companies went on to raise over 30 million EUR later on and is one of the most successful ones in the portfolio.

She holds a Graduate degree in Financial Management from the University Ss. Cyril and Methodius in Skopje, North Macedonia and has passed Level I of the CFA Program provided by the CFA Institute.

Tamara Stancev


Tamara Stančev is a marketing expert with roots in the government field. Her career began in the Ministry of Youth and Sports of the Republic of Serbia, and she later moved to the retail industry, where she worked for Mercator-S, one of the largest Serbian retail chains.
She joined Shoppster in 2019 in charge of launching the 1st regional 24/7 shopping channel. Mrs. Stančev strives to deliver brand image development, out-of-the-box campaigns, and a memorable customer experience for online and at-home shopping.
She truly believes in local businesses and has supported them for the last 10+ years as both a customer and a professional. Behind every successful marketing campaign is the team, and that is why she is passionate about empowering her team to grow together and achieve greater success.
She was voted the most loved colleague – and that’s the result she is most proud of.

Jasmin Marić


I have always been engaged in IT, sales and business development projects. My academic background is in business but my true passions are IT products and services and digital business models. Most of my recent working experience involves sales (enterprise and retail) marketing consulting, digital marketing, research and business development in OLX BA (OLX Group, Naspers).

OLX Group is one of the world’s fastest-growing networks of trading platforms, operating in 30+ countries around the world. We help people buy and sell cars, find housing, get jobs, buy and sell household goods, and much more. With more than 20 well-loved local brands including Avito, OLX, OLX Autos, Otomoto, and Property24, our solutions are built to be safe, smart, and convenient for our customers. We are powered by a team of 11,000+ people, working across 5 continents in offices all around the world. Aside from corporate IT solutions I am an active member of local startup scene where I work with and mentor several startup projects.

Milkica Gerinska


Since January 2020, she is responsible for developing and implementing the company's strategy to support the growth of the e-commerce channel and digital commercialization and to build long-term partnerships with key customers.

She is also working on implementing solutions that contribute to the company's business growth in the digital world, implementing best practices from The Coca Cola Company and Heineken.

Valer Pinderi


Valer has 10 years of experience in ecommerce with creation of more than 10 ecommerce brands. He has helped with the development of the ecommerce sector in Albania by training and helping a big number of companies increase their ecommerce strength. His vision is to create an international brand that operate from the region and sell in different country of the world. Now managing Aladini, the biggest ecommerce platform in Albania and Bukinist, the biggest seller of Albanian books in the country.

Damjan Dano


Damjan is a co-founder and managing partner of IWM Network, an ICT company founded in 2008 with a simple idea to help companies better understand the ever-emerging digital world and use its advantages in a smarter way. For the past 10 years, Damjan has worked on developing IWM Network into a digital holding agency with a portfolio of businesses that includes several brands, SaaS products, companies, and strategic partnerships. Over the years, IWM Network has provided services to over 100 domestic and international clients. The list of his main specialties includes: digital business transformation, web design and development, e-commerce, blockchain consulting and development, digital marketing, and IT security. Damjan has over 15 years of experience in the ICT industry and has been featured as a speaker, panelist, and lecturer on many events around the world. Damjan is a Board member of MECA, member of the Supervisory board of IAB Macedonia and member of the national Digital forum for ICT.

Dragana Gjokikj

Драгана е веќе три години на позицијата директор за продажба во, водечкиот сајт за е-трговија во земјава кој успешно работи речиси десет години на пазарот. Со образование во областа на е-бизнис и маркетинг, во Grouper се приклучува во 2014та година и работи во делот на продажба, организација и реализација на онлајн маркетинг кампањи, а со своето 7 годишно искуство се здоби со експертиза во бизнис продажба и стратегија. Oбласти на нејзина стручност вклучуваат: продажба и проектен менаџмент, маркетинг истражување, анализа и репортинг, контент маркетинг. Учествува во држење обуки и предавања во доменот на бизнис продажба.

Milica Vesovic Denkovska


Milica Vesovic Denkovska has vast experience in leading projects for digital solutions and digital marketing, both local and international projects starting from strategic concept, up to the final implementation. As digital executive at Philip Morris, she is working on implementing solutions that contribute in extension of the company's business growth in the digital world. She is also a member of the project team that works on the complete digital strategy for placing IQOS on the Macedonian market as well as managing the digital channels for this product. On this conference Milica will talk more about the importance of involvement on women in development of digital businesses and society by sharing the best practises of working in an international company that supports full equality and employee diversity.

Ecommerce Asociation

The Macedonian e-Commerce Association is the first and only association that aims at inclusive e-commerce. Our mission is to create a future for e-commerce development and the success of the country. Macedonian E-commerce Association aims to support the interests of e-commerce companies, to contribute to the expansion of e-commerce knowledge and its expansion including related services and technologies, and to reduce and eliminate barriers that restrict the growth and development of the industry. We believe that the future for a better Macedonia lies in a digital Macedonia and smart society, and e-commerce is an integral part of such a society.

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