Jana Durneva is an electrical engineer with Masters in economics. She is responsible for conducting digital transformation in A1 Makedonija for several years now. As part of A1’s digital transformation activities, Jana is intensely working on introducing new digital solutions that will enhance A1’s customer’s interactions, which is in line with the company’s strategic commitment to support and enrich the lives of the customers in the digital era.
The focus of online sales includes upgrading and automating processes in order to enhance the online user experience, introducing new e-shop functionalities as well as activities to increase the volume of online sales. At the same time, she is working on further development of the mobile application Mojot A1, through which all user interactions and certain sales transactions are being managed. Digital transformation enables customers to come up with solutions that will simplify their life and thus get the best customer experience.