Iva is the COO of Grouper.mk, the first deal platform and leading e-commerce company in Macedonia. Grouper.mk launched in 2011, and Iva joined the company in 2013. Although an engineer of Industrial design, she found her true calling in the world of eCommerce and marketing, and in her 6+ years experience in Grouper she has grown into a marketing expert. The list of her main specialties includes: digital marketing, paid social, digital design, content marketing, customer care and customer acquisition, email marketing. She is also a lecturer @Brainster for Facebook & Instagram advertising.