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Stefan Kovačević

Global Digital Shelf Lead

Stefan is an experienced sales and marketing professional with a strong background in digital marketing, media and eCommerce. He started his career at Mastercard Canada, where he played a key role in developing their first online direct-to-consumer cardholder program “Priceless Toronto” and implementing two-click payment checkout for their top 20 online retail partners.

He later joined Nestlé Canada, where he focused on driving awareness and conversion for all 8 key categories through retail digital media at Amazon Advertising and Walmart Media Group.

In 2021, he moved to the Nestlé headquarters in Switzerland to join the Global Sales team helping develop the Global eCommerce Acceleration program, embedding the overall strategy and framework to the top 20 eCommerce markets worldwide.

Currently based in Barcelona, Stefan serves as the Global eCommerce Digital Shelf Lead, leveraging data and technology to bring categories, and brands to life on the digital shelf through content, retail search, and retail digital media.

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The Macedonian e-Commerce Association is the first and only association that aims at inclusive e-commerce. Our mission is to create a future for e-commerce development and the success of the country. Macedonian E-commerce Association aims to support the interests of e-commerce companies, to contribute to the expansion of e-commerce knowledge and its expansion including related services and technologies, and to reduce and eliminate barriers that restrict the growth and development of the industry. We believe that the future for a better Macedonia lies in a digital Macedonia and smart society, and e-commerce is an integral part of such a society.
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