Iva Dujak, PhD is a Creative Director working in the marketing industry for 14 years. Running the creative & accounts departments of Brand Union Marketing Agency, she has developed integrated strategies and campaigns for numerous international and local brands such as Philips, Bundes Bank, Amstel, Porsche, Skopsko, Ladna, Pakomak, and many more. Her creative journey spreads out of the business world as well. In 2010 she founded her award-winning blog dedicated to creative advertising, This is Not a Social Media Blog, and in 2012, co-founded the lifestyle blog Skopje Casual which gained local and international recognition. She mentors the Digital Marketing Academy at Brainster and holds regular lectures at the Macedonian Chamber of Commerce. Her latest ongoing project founded in 2019 is Creative Talks, a creativity platform consisting of two main segments – a series of events, interviews with exceptional local and international creatives; and a blog highlighting the best achievements in creativity today. Her goal is to bring out the creativity in everyone and everything and make the most of it using the power of marketing.