Over the past year, the domain of e-commerce has witnessed an unparalleled surge in both its popularity and significance. Companies across the region and globe are increasingly recognizing the immense potential within the e-commerce landscape. From the expansion of fulfillment centers to the entry of international players into new markets, the industry is witnessing a remarkable transformation and businesses are starting to see just how much they can achieve with e-commerce.

Simultaneously, the expectations from consumers are evolving rapidly. What was once considered satisfactory—simply receiving a product has evolved into a demand for seamless transactions, flexible payment options, and effortless returns. This shift highlights the need for businesses to adapt and innovate, unlocking the full potential of e-commerce to meet and exceed these rising expectations.

As we prepare for the 7th Regional E-commerce Conference on the topic “E-commerce: Potential Untangled,” together let’s explore which aspects of e-commerce have been untangled and which still need to be addressed and utilized.