Nikola Spasov is a researcher, communicologist and political consultant. In his career he has worked on a series of campaigns in the country and the region, advising politicians, business leaders and organizations on how to better manage their reputation, work crises and communicate more effectively. As a representative of Cambridge Analytics in the Balkans and project work with the company, Nikola has specialized closely in digital communication in times of crisis. At this year’s conference, his presentation will address the best practices and digital strategies that businesses and organizations should use for effective crisis management.