5 Questions With Nina Angelovska: What’s Next for Ecommerce in the Region?

As ecommerce continues to evolve, businesses are facing new opportunities, technologies and customer expectations.

We spoke with Nina Angelovska, President of the Macedonian E-commerce Association and one of the leading voices in the regional ecommerce ecosystem, about the future of online commerce.

What is the biggest opportunity for ecommerce businesses today?

The biggest opportunity is leveraging technology to create better customer experiences. Businesses that understand their customers and adapt quickly will have a significant advantage.

How is AI changing ecommerce?

AI is transforming every stage of the customer journey – from product discovery and personalization to customer support and operational efficiency.

What challenges still need to be addressed?

Digital payments, logistics, customer trust and cross-border commerce remain important areas for further development across the region.

What makes Ecommerce Conference unique?

It brings together decision-makers, innovators and practitioners who openly share experiences, challenges and practical knowledge. But what makes in unique truly is its energy.

What are you most excited about for the 2026 edition?

The conversations around AI, innovation and the future of commerce. The pace of change is accelerating, and there has never been a more important time for businesses to stay informed and connected.