Kremena, a former Adidas powerhouse, has recently transformed into a dynamic consultant and author currently penning a compelling book on conscious leadership. Launching her career in 2007 at Reebok, she blazed through roles in Retail, Footlocker, and e-commerce, leaving her mark on each. Kremena’s leadership style is a fusion of razor-sharp data-driven decision-making and instinctual guidance for strategic excellence. Her career began with Adidas in supply chain management, but over the years, she seamlessly transitioned into the digital marketing arena. Predominantly based in Amsterdam, she boasts a rock-solid track record, delivering outstanding results in Retail, Footlocker key account management, and e-commerce. In her last capacity as Director of Digital Marketing Activations, Kremena orchestrated marketing channels to perfection, positioning her at the helm of strategic influence.