Hugo has close to 15 years of experience in DTC management, Digital Content and Sales Operations, working with multinational companies in different segments. With a deep understanding of CRM automation and an ardent passion for technology strategy, he harnesses the power of Content Marketing to revolutionize the way businesses operate. Over the years, he has combined his experience within DTC – Retail category campaign management and technology, with intuitive knack for creative media, blending digital innovation with captivating content to drive engagement. Leveraging content to transform businesses and build communities, enabling CRM automation to empower businesses to harness their full potential, and streamline processes and business impact.