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The stage for big ideas – uncovering the latest trends, insights, and visionary talks shaping the future of e-commerce.
Speakers_Conference25 (6)
Piera Valentina Toniolo, Global Head of Influencer Marketing
The Influencer Playbook Global Brands Don’t Want You To Have

 

Piera will uncover how brands can build real connections by collaborating with influencers who authentically reflect their heritage and values. She will share why a tailored, by-platform strategy is essential for driving both authenticity and impact, and how giving creators true creative freedom leads to stronger storytelling, deeper audience trust, and long-term brand value.

Patrick Rogalski, Client Solution Manager, Balkans & Baltic @ TikTok
Keynote Topic: To be Announced

Patrick will share exclusive insights into how businesses in the region can unlock the full potential of TikTok for e-commerce. His presentation will highlight key market data, consumer trends, and inspiring case studies from brands that have successfully leveraged TikTok to drive growth, engagement, and sales.

Marina Angelovska, Engineering Manager
How We Keep Our Customers Safe Using AI

When you book a trip, you expect safety, secure payments, no scams, and fair transactions. At Booking.com, the commitment to the customers’ well-being goes even deeper. In an increasingly online world, as a travel company, Booking extends its reach to truly understand and safeguard the interactions our customers experience both online and in the physical world.In this talk, Marina will share how Booking’s Trust & Safety team is at the forefront of protecting the physical and psychological well-being of Booking.com’s customers. She’ll highlight how they leverage cutting-edge technologies, including Artificial Intelligence, to build trust and ensure a safer experience throughout their entire journey

Nedim Sabic, CEO & Company Owner
Why Being a Brand Will Finally Pay Off in 2026

For 20+ years, spammers have stolen rankings from real businesses. That ends in 2026. Discover how AI-driven search will finally reward true brands and how C-Level management should align PR, SEO, and branding teams to secure the payoff from your years of investment and secure further growth.

Speakers_Conference25 (3)
Goran Tintor, Head of Marketing Data Intelligence
The Joy of Irrational Shopping: How eComm Brands like Temu and SheIn Outsmart Logic

Why do people buy things they don’t need — and keep coming back for more? In this talk, Goran Tintor, Head of Marketing Data Intelligence at Direct Media, explores the psychology behind “irrational shopping” and how fast-rising e-commerce players like Temu and Shein use emotional triggers, behavioral insights, and unconventional strategies to outsmart logic. Attendees will leave with a deeper understanding of how emotions, not spreadsheets, drive purchases — and how brands can apply this thinking to win in today’s digital marketplace.

Jasna Trpkoski, CEO @ Korpa.mk
From Click to Doorstep: Transformation of Urban Logistics

How is urban logistics reshaping the way we shop – from the moment of click to the knock on the door? In this fireside chat, we’ll dive into the evolving expectations of customers, the role of technology and automation in faster, smarter deliveries, and why speed has become a non-negotiable in today’s digital society. We’ll also look ahead to the future – from AI-driven logistics to local innovations like 60-minute delivery – giving attendees a behind-the-scenes view of the teams, challenges, and solutions redefining the customer experience.

Nina Angelovska Stankov, President
Key Trends and Findings Shaping the Regional E-commerce Landscape in 2025

Stay tuned – talk synopsis coming soon!

Ivica Pesovski, PhD in AI
Future-Proofing Your Business with Autonomous AI Agents

AI agents promise to reshape the way we work and do business, but there’s no silver bullet to achieve this. Success comes from pragmatic adoption and combining strategy, experimentation and integration. This talk explores how autonomous AI agents can future-proof your business, where they add real value today, and how to prepare for what’s next.

Barbara Grabiwoda, Chief Commerce Strategy Office
The Future of E-Commerce: Harnessing AI, Data and Connected Identity for Growth

E-commerce is entering a new era defined by rapid technological change and shifting customer expectations. From generative AI that redefines content creation, to advanced analytics that unlock predictive insights, to the explosive growth of retail media as a revenue engine—new trends are reshaping the way businesses attract, convert, and retain customers. At the same time, the importance of data and connected identity has never been greater, enabling brands to deliver seamless, personalized experiences that directly impact commercial outcomes. This keynote will explore the opportunities these innovations create for businesses. It will highlight how AI can accelerate content creation and decision-making and how unified customer data helps brands future-proof against rising privacy demands. Attendees will walk away with a better understanding of how to these trends can boost conversions, maximize ROI, and gain a sustainable competitive advantage in the next wave of e-commerce growth.

Djordje Davidovic, General Manager
From Local to Regional: How Digital Platforms Drive Growth in the Balkans

Stay tuned – talk title & synopsis coming soon!

Uros Petrovic
Talk Title: TBD

Stay tuned – talk title & synopsis coming soon!

Piera Valentina Toniolo, Global Head of Influencer Marketing
The Influencer Playbook Global Brands Don’t Want You To Have

 

Piera will uncover how brands can build real connections by collaborating with influencers who authentically reflect their heritage and values. She will share why a tailored, by-platform strategy is essential for driving both authenticity and impact, and how giving creators true creative freedom leads to stronger storytelling, deeper audience trust, and long-term brand value.

Patrick Rogalski, Client Solution Manager, Balkans & Baltic @ TikTok
Keynote Topic: To be Announced

Patrick will share exclusive insights into how businesses in the region can unlock the full potential of TikTok for e-commerce. His presentation will highlight key market data, consumer trends, and inspiring case studies from brands that have successfully leveraged TikTok to drive growth, engagement, and sales.

Marina Angelovska, Engineering Manager
How We Keep Our Customers Safe Using AI

When you book a trip, you expect safety, secure payments, no scams, and fair transactions. At Booking.com, the commitment to the customers’ well-being goes even deeper. In an increasingly online world, as a travel company, Booking extends its reach to truly understand and safeguard the interactions our customers experience both online and in the physical world.In this talk, Marina will share how Booking’s Trust & Safety team is at the forefront of protecting the physical and psychological well-being of Booking.com’s customers. She’ll highlight how they leverage cutting-edge technologies, including Artificial Intelligence, to build trust and ensure a safer experience throughout their entire journey

Nedim Sabic, CEO & Company Owner
Why Being a Brand Will Finally Pay Off in 2026

For 20+ years, spammers have stolen rankings from real businesses. That ends in 2026. Discover how AI-driven search will finally reward true brands and how C-Level management should align PR, SEO, and branding teams to secure the payoff from your years of investment and secure further growth.

Speakers_Conference25 (3)
Goran Tintor, Head of Marketing Data Intelligence
The Joy of Irrational Shopping: How eComm Brands like Temu and SheIn Outsmart Logic

Why do people buy things they don’t need — and keep coming back for more? In this talk, Goran Tintor, Head of Marketing Data Intelligence at Direct Media, explores the psychology behind “irrational shopping” and how fast-rising e-commerce players like Temu and Shein use emotional triggers, behavioral insights, and unconventional strategies to outsmart logic. Attendees will leave with a deeper understanding of how emotions, not spreadsheets, drive purchases — and how brands can apply this thinking to win in today’s digital marketplace.

Jasna Trpkoski, CEO @ Korpa.mk
From Click to Doorstep: Transformation of Urban Logistics

How is urban logistics reshaping the way we shop – from the moment of click to the knock on the door? In this fireside chat, we’ll dive into the evolving expectations of customers, the role of technology and automation in faster, smarter deliveries, and why speed has become a non-negotiable in today’s digital society. We’ll also look ahead to the future – from AI-driven logistics to local innovations like 60-minute delivery – giving attendees a behind-the-scenes view of the teams, challenges, and solutions redefining the customer experience.

Nina Angelovska Stankov, President
Key Trends and Findings Shaping the Regional E-commerce Landscape in 2025

Stay tuned – talk synopsis coming soon!

Ivica Pesovski, PhD in AI
Future-Proofing Your Business with Autonomous AI Agents

AI agents promise to reshape the way we work and do business, but there’s no silver bullet to achieve this. Success comes from pragmatic adoption and combining strategy, experimentation and integration. This talk explores how autonomous AI agents can future-proof your business, where they add real value today, and how to prepare for what’s next.

Barbara Grabiwoda, Chief Commerce Strategy Office
The Future of E-Commerce: Harnessing AI, Data and Connected Identity for Growth

E-commerce is entering a new era defined by rapid technological change and shifting customer expectations. From generative AI that redefines content creation, to advanced analytics that unlock predictive insights, to the explosive growth of retail media as a revenue engine—new trends are reshaping the way businesses attract, convert, and retain customers. At the same time, the importance of data and connected identity has never been greater, enabling brands to deliver seamless, personalized experiences that directly impact commercial outcomes. This keynote will explore the opportunities these innovations create for businesses. It will highlight how AI can accelerate content creation and decision-making and how unified customer data helps brands future-proof against rising privacy demands. Attendees will walk away with a better understanding of how to these trends can boost conversions, maximize ROI, and gain a sustainable competitive advantage in the next wave of e-commerce growth.

Djordje Davidovic, General Manager
From Local to Regional: How Digital Platforms Drive Growth in the Balkans

Stay tuned – talk title & synopsis coming soon!

Uros Petrovic
Talk Title: TBD

Stay tuned – talk title & synopsis coming soon!

Piera Valentina Toniolo, Global Head of Influencer Marketing
The Influencer Playbook Global Brands Don’t Want You To Have

 

Piera will uncover how brands can build real connections by collaborating with influencers who authentically reflect their heritage and values. She will share why a tailored, by-platform strategy is essential for driving both authenticity and impact, and how giving creators true creative freedom leads to stronger storytelling, deeper audience trust, and long-term brand value.

Patrick Rogalski, Client Solution Manager, Balkans & Baltic @ TikTok
Keynote Topic: To be Announced

Patrick will share exclusive insights into how businesses in the region can unlock the full potential of TikTok for e-commerce. His presentation will highlight key market data, consumer trends, and inspiring case studies from brands that have successfully leveraged TikTok to drive growth, engagement, and sales.

Marina Angelovska, Engineering Manager
How We Keep Our Customers Safe Using AI

When you book a trip, you expect safety, secure payments, no scams, and fair transactions. At Booking.com, the commitment to the customers’ well-being goes even deeper. In an increasingly online world, as a travel company, Booking extends its reach to truly understand and safeguard the interactions our customers experience both online and in the physical world.In this talk, Marina will share how Booking’s Trust & Safety team is at the forefront of protecting the physical and psychological well-being of Booking.com’s customers. She’ll highlight how they leverage cutting-edge technologies, including Artificial Intelligence, to build trust and ensure a safer experience throughout their entire journey

Nedim Sabic, CEO & Company Owner
Why Being a Brand Will Finally Pay Off in 2026

For 20+ years, spammers have stolen rankings from real businesses. That ends in 2026. Discover how AI-driven search will finally reward true brands and how C-Level management should align PR, SEO, and branding teams to secure the payoff from your years of investment and secure further growth.

Speakers_Conference25 (3)
Goran Tintor, Head of Marketing Data Intelligence
The Joy of Irrational Shopping: How eComm Brands like Temu and SheIn Outsmart Logic

Why do people buy things they don’t need — and keep coming back for more? In this talk, Goran Tintor, Head of Marketing Data Intelligence at Direct Media, explores the psychology behind “irrational shopping” and how fast-rising e-commerce players like Temu and Shein use emotional triggers, behavioral insights, and unconventional strategies to outsmart logic. Attendees will leave with a deeper understanding of how emotions, not spreadsheets, drive purchases — and how brands can apply this thinking to win in today’s digital marketplace.

Jasna Trpkoski, CEO @ Korpa.mk
From Click to Doorstep: Transformation of Urban Logistics

How is urban logistics reshaping the way we shop – from the moment of click to the knock on the door? In this fireside chat, we’ll dive into the evolving expectations of customers, the role of technology and automation in faster, smarter deliveries, and why speed has become a non-negotiable in today’s digital society. We’ll also look ahead to the future – from AI-driven logistics to local innovations like 60-minute delivery – giving attendees a behind-the-scenes view of the teams, challenges, and solutions redefining the customer experience.

Nina Angelovska Stankov, President
Key Trends and Findings Shaping the Regional E-commerce Landscape in 2025

Stay tuned – talk synopsis coming soon!

Ivica Pesovski, PhD in AI
Future-Proofing Your Business with Autonomous AI Agents

AI agents promise to reshape the way we work and do business, but there’s no silver bullet to achieve this. Success comes from pragmatic adoption and combining strategy, experimentation and integration. This talk explores how autonomous AI agents can future-proof your business, where they add real value today, and how to prepare for what’s next.

Barbara Grabiwoda, Chief Commerce Strategy Office
The Future of E-Commerce: Harnessing AI, Data and Connected Identity for Growth

E-commerce is entering a new era defined by rapid technological change and shifting customer expectations. From generative AI that redefines content creation, to advanced analytics that unlock predictive insights, to the explosive growth of retail media as a revenue engine—new trends are reshaping the way businesses attract, convert, and retain customers. At the same time, the importance of data and connected identity has never been greater, enabling brands to deliver seamless, personalized experiences that directly impact commercial outcomes. This keynote will explore the opportunities these innovations create for businesses. It will highlight how AI can accelerate content creation and decision-making and how unified customer data helps brands future-proof against rising privacy demands. Attendees will walk away with a better understanding of how to these trends can boost conversions, maximize ROI, and gain a sustainable competitive advantage in the next wave of e-commerce growth.

Djordje Davidovic, General Manager
From Local to Regional: How Digital Platforms Drive Growth in the Balkans

Stay tuned – talk title & synopsis coming soon!

Uros Petrovic
Talk Title: TBD

Stay tuned – talk title & synopsis coming soon!

Piera Valentina Toniolo, Global Head of Influencer Marketing
The Influencer Playbook Global Brands Don’t Want You To Have

 

Piera will uncover how brands can build real connections by collaborating with influencers who authentically reflect their heritage and values. She will share why a tailored, by-platform strategy is essential for driving both authenticity and impact, and how giving creators true creative freedom leads to stronger storytelling, deeper audience trust, and long-term brand value.

Patrick Rogalski, Client Solution Manager, Balkans & Baltic @ TikTok
Keynote Topic: To be Announced

Patrick will share exclusive insights into how businesses in the region can unlock the full potential of TikTok for e-commerce. His presentation will highlight key market data, consumer trends, and inspiring case studies from brands that have successfully leveraged TikTok to drive growth, engagement, and sales.

Marina Angelovska, Engineering Manager
How We Keep Our Customers Safe Using AI

When you book a trip, you expect safety, secure payments, no scams, and fair transactions. At Booking.com, the commitment to the customers’ well-being goes even deeper. In an increasingly online world, as a travel company, Booking extends its reach to truly understand and safeguard the interactions our customers experience both online and in the physical world.In this talk, Marina will share how Booking’s Trust & Safety team is at the forefront of protecting the physical and psychological well-being of Booking.com’s customers. She’ll highlight how they leverage cutting-edge technologies, including Artificial Intelligence, to build trust and ensure a safer experience throughout their entire journey

Nedim Sabic, CEO & Company Owner
Why Being a Brand Will Finally Pay Off in 2026

For 20+ years, spammers have stolen rankings from real businesses. That ends in 2026. Discover how AI-driven search will finally reward true brands and how C-Level management should align PR, SEO, and branding teams to secure the payoff from your years of investment and secure further growth.

Speakers_Conference25 (3)
Goran Tintor, Head of Marketing Data Intelligence
The Joy of Irrational Shopping: How eComm Brands like Temu and SheIn Outsmart Logic

Why do people buy things they don’t need — and keep coming back for more? In this talk, Goran Tintor, Head of Marketing Data Intelligence at Direct Media, explores the psychology behind “irrational shopping” and how fast-rising e-commerce players like Temu and Shein use emotional triggers, behavioral insights, and unconventional strategies to outsmart logic. Attendees will leave with a deeper understanding of how emotions, not spreadsheets, drive purchases — and how brands can apply this thinking to win in today’s digital marketplace.

Jasna Trpkoski, CEO @ Korpa.mk
From Click to Doorstep: Transformation of Urban Logistics

How is urban logistics reshaping the way we shop – from the moment of click to the knock on the door? In this fireside chat, we’ll dive into the evolving expectations of customers, the role of technology and automation in faster, smarter deliveries, and why speed has become a non-negotiable in today’s digital society. We’ll also look ahead to the future – from AI-driven logistics to local innovations like 60-minute delivery – giving attendees a behind-the-scenes view of the teams, challenges, and solutions redefining the customer experience.

Nina Angelovska Stankov, President
Key Trends and Findings Shaping the Regional E-commerce Landscape in 2025

Stay tuned – talk synopsis coming soon!

Ivica Pesovski, PhD in AI
Future-Proofing Your Business with Autonomous AI Agents

AI agents promise to reshape the way we work and do business, but there’s no silver bullet to achieve this. Success comes from pragmatic adoption and combining strategy, experimentation and integration. This talk explores how autonomous AI agents can future-proof your business, where they add real value today, and how to prepare for what’s next.

Barbara Grabiwoda, Chief Commerce Strategy Office
The Future of E-Commerce: Harnessing AI, Data and Connected Identity for Growth

E-commerce is entering a new era defined by rapid technological change and shifting customer expectations. From generative AI that redefines content creation, to advanced analytics that unlock predictive insights, to the explosive growth of retail media as a revenue engine—new trends are reshaping the way businesses attract, convert, and retain customers. At the same time, the importance of data and connected identity has never been greater, enabling brands to deliver seamless, personalized experiences that directly impact commercial outcomes. This keynote will explore the opportunities these innovations create for businesses. It will highlight how AI can accelerate content creation and decision-making and how unified customer data helps brands future-proof against rising privacy demands. Attendees will walk away with a better understanding of how to these trends can boost conversions, maximize ROI, and gain a sustainable competitive advantage in the next wave of e-commerce growth.

Djordje Davidovic, General Manager
From Local to Regional: How Digital Platforms Drive Growth in the Balkans

Stay tuned – talk title & synopsis coming soon!

Uros Petrovic
Talk Title: TBD

Stay tuned – talk title & synopsis coming soon!

Piera Valentina Toniolo, Global Head of Influencer Marketing
The Influencer Playbook Global Brands Don’t Want You To Have

 

Piera will uncover how brands can build real connections by collaborating with influencers who authentically reflect their heritage and values. She will share why a tailored, by-platform strategy is essential for driving both authenticity and impact, and how giving creators true creative freedom leads to stronger storytelling, deeper audience trust, and long-term brand value.

Patrick Rogalski, Client Solution Manager, Balkans & Baltic @ TikTok
Keynote Topic: To be Announced

Patrick will share exclusive insights into how businesses in the region can unlock the full potential of TikTok for e-commerce. His presentation will highlight key market data, consumer trends, and inspiring case studies from brands that have successfully leveraged TikTok to drive growth, engagement, and sales.

Marina Angelovska, Engineering Manager
How We Keep Our Customers Safe Using AI

When you book a trip, you expect safety, secure payments, no scams, and fair transactions. At Booking.com, the commitment to the customers’ well-being goes even deeper. In an increasingly online world, as a travel company, Booking extends its reach to truly understand and safeguard the interactions our customers experience both online and in the physical world.In this talk, Marina will share how Booking’s Trust & Safety team is at the forefront of protecting the physical and psychological well-being of Booking.com’s customers. She’ll highlight how they leverage cutting-edge technologies, including Artificial Intelligence, to build trust and ensure a safer experience throughout their entire journey

Nedim Sabic, CEO & Company Owner
Why Being a Brand Will Finally Pay Off in 2026

For 20+ years, spammers have stolen rankings from real businesses. That ends in 2026. Discover how AI-driven search will finally reward true brands and how C-Level management should align PR, SEO, and branding teams to secure the payoff from your years of investment and secure further growth.

Speakers_Conference25 (3)
Goran Tintor, Head of Marketing Data Intelligence
The Joy of Irrational Shopping: How eComm Brands like Temu and SheIn Outsmart Logic

Why do people buy things they don’t need — and keep coming back for more? In this talk, Goran Tintor, Head of Marketing Data Intelligence at Direct Media, explores the psychology behind “irrational shopping” and how fast-rising e-commerce players like Temu and Shein use emotional triggers, behavioral insights, and unconventional strategies to outsmart logic. Attendees will leave with a deeper understanding of how emotions, not spreadsheets, drive purchases — and how brands can apply this thinking to win in today’s digital marketplace.

Jasna Trpkoski, CEO @ Korpa.mk
From Click to Doorstep: Transformation of Urban Logistics

How is urban logistics reshaping the way we shop – from the moment of click to the knock on the door? In this fireside chat, we’ll dive into the evolving expectations of customers, the role of technology and automation in faster, smarter deliveries, and why speed has become a non-negotiable in today’s digital society. We’ll also look ahead to the future – from AI-driven logistics to local innovations like 60-minute delivery – giving attendees a behind-the-scenes view of the teams, challenges, and solutions redefining the customer experience.

Nina Angelovska Stankov, President
Key Trends and Findings Shaping the Regional E-commerce Landscape in 2025

Stay tuned – talk synopsis coming soon!

Ivica Pesovski, PhD in AI
Future-Proofing Your Business with Autonomous AI Agents

AI agents promise to reshape the way we work and do business, but there’s no silver bullet to achieve this. Success comes from pragmatic adoption and combining strategy, experimentation and integration. This talk explores how autonomous AI agents can future-proof your business, where they add real value today, and how to prepare for what’s next.

Barbara Grabiwoda, Chief Commerce Strategy Office
The Future of E-Commerce: Harnessing AI, Data and Connected Identity for Growth

E-commerce is entering a new era defined by rapid technological change and shifting customer expectations. From generative AI that redefines content creation, to advanced analytics that unlock predictive insights, to the explosive growth of retail media as a revenue engine—new trends are reshaping the way businesses attract, convert, and retain customers. At the same time, the importance of data and connected identity has never been greater, enabling brands to deliver seamless, personalized experiences that directly impact commercial outcomes. This keynote will explore the opportunities these innovations create for businesses. It will highlight how AI can accelerate content creation and decision-making and how unified customer data helps brands future-proof against rising privacy demands. Attendees will walk away with a better understanding of how to these trends can boost conversions, maximize ROI, and gain a sustainable competitive advantage in the next wave of e-commerce growth.

Djordje Davidovic, General Manager
From Local to Regional: How Digital Platforms Drive Growth in the Balkans

Stay tuned – talk title & synopsis coming soon!

Uros Petrovic
Talk Title: TBD

Stay tuned – talk title & synopsis coming soon!

Piera Valentina Toniolo, Global Head of Influencer Marketing
The Influencer Playbook Global Brands Don’t Want You To Have

 

Piera will uncover how brands can build real connections by collaborating with influencers who authentically reflect their heritage and values. She will share why a tailored, by-platform strategy is essential for driving both authenticity and impact, and how giving creators true creative freedom leads to stronger storytelling, deeper audience trust, and long-term brand value.

Patrick Rogalski, Client Solution Manager, Balkans & Baltic @ TikTok
Keynote Topic: To be Announced

Patrick will share exclusive insights into how businesses in the region can unlock the full potential of TikTok for e-commerce. His presentation will highlight key market data, consumer trends, and inspiring case studies from brands that have successfully leveraged TikTok to drive growth, engagement, and sales.

Marina Angelovska, Engineering Manager
How We Keep Our Customers Safe Using AI

When you book a trip, you expect safety, secure payments, no scams, and fair transactions. At Booking.com, the commitment to the customers’ well-being goes even deeper. In an increasingly online world, as a travel company, Booking extends its reach to truly understand and safeguard the interactions our customers experience both online and in the physical world.In this talk, Marina will share how Booking’s Trust & Safety team is at the forefront of protecting the physical and psychological well-being of Booking.com’s customers. She’ll highlight how they leverage cutting-edge technologies, including Artificial Intelligence, to build trust and ensure a safer experience throughout their entire journey

Nedim Sabic, CEO & Company Owner
Why Being a Brand Will Finally Pay Off in 2026

For 20+ years, spammers have stolen rankings from real businesses. That ends in 2026. Discover how AI-driven search will finally reward true brands and how C-Level management should align PR, SEO, and branding teams to secure the payoff from your years of investment and secure further growth.

Speakers_Conference25 (3)
Goran Tintor, Head of Marketing Data Intelligence
The Joy of Irrational Shopping: How eComm Brands like Temu and SheIn Outsmart Logic

Why do people buy things they don’t need — and keep coming back for more? In this talk, Goran Tintor, Head of Marketing Data Intelligence at Direct Media, explores the psychology behind “irrational shopping” and how fast-rising e-commerce players like Temu and Shein use emotional triggers, behavioral insights, and unconventional strategies to outsmart logic. Attendees will leave with a deeper understanding of how emotions, not spreadsheets, drive purchases — and how brands can apply this thinking to win in today’s digital marketplace.

Jasna Trpkoski, CEO @ Korpa.mk
From Click to Doorstep: Transformation of Urban Logistics

How is urban logistics reshaping the way we shop – from the moment of click to the knock on the door? In this fireside chat, we’ll dive into the evolving expectations of customers, the role of technology and automation in faster, smarter deliveries, and why speed has become a non-negotiable in today’s digital society. We’ll also look ahead to the future – from AI-driven logistics to local innovations like 60-minute delivery – giving attendees a behind-the-scenes view of the teams, challenges, and solutions redefining the customer experience.

Nina Angelovska Stankov, President
Key Trends and Findings Shaping the Regional E-commerce Landscape in 2025

Stay tuned – talk synopsis coming soon!

Ivica Pesovski, PhD in AI
Future-Proofing Your Business with Autonomous AI Agents

AI agents promise to reshape the way we work and do business, but there’s no silver bullet to achieve this. Success comes from pragmatic adoption and combining strategy, experimentation and integration. This talk explores how autonomous AI agents can future-proof your business, where they add real value today, and how to prepare for what’s next.

Barbara Grabiwoda, Chief Commerce Strategy Office
The Future of E-Commerce: Harnessing AI, Data and Connected Identity for Growth

E-commerce is entering a new era defined by rapid technological change and shifting customer expectations. From generative AI that redefines content creation, to advanced analytics that unlock predictive insights, to the explosive growth of retail media as a revenue engine—new trends are reshaping the way businesses attract, convert, and retain customers. At the same time, the importance of data and connected identity has never been greater, enabling brands to deliver seamless, personalized experiences that directly impact commercial outcomes. This keynote will explore the opportunities these innovations create for businesses. It will highlight how AI can accelerate content creation and decision-making and how unified customer data helps brands future-proof against rising privacy demands. Attendees will walk away with a better understanding of how to these trends can boost conversions, maximize ROI, and gain a sustainable competitive advantage in the next wave of e-commerce growth.

Djordje Davidovic, General Manager
From Local to Regional: How Digital Platforms Drive Growth in the Balkans

Stay tuned – talk title & synopsis coming soon!

Uros Petrovic
Talk Title: TBD

Stay tuned – talk title & synopsis coming soon!

Piera Valentina Toniolo, Global Head of Influencer Marketing
The Influencer Playbook Global Brands Don’t Want You To Have

 

Piera will uncover how brands can build real connections by collaborating with influencers who authentically reflect their heritage and values. She will share why a tailored, by-platform strategy is essential for driving both authenticity and impact, and how giving creators true creative freedom leads to stronger storytelling, deeper audience trust, and long-term brand value.

Patrick Rogalski, Client Solution Manager, Balkans & Baltic @ TikTok
Keynote Topic: To be Announced

Patrick will share exclusive insights into how businesses in the region can unlock the full potential of TikTok for e-commerce. His presentation will highlight key market data, consumer trends, and inspiring case studies from brands that have successfully leveraged TikTok to drive growth, engagement, and sales.

Marina Angelovska, Engineering Manager
How We Keep Our Customers Safe Using AI

When you book a trip, you expect safety, secure payments, no scams, and fair transactions. At Booking.com, the commitment to the customers’ well-being goes even deeper. In an increasingly online world, as a travel company, Booking extends its reach to truly understand and safeguard the interactions our customers experience both online and in the physical world.In this talk, Marina will share how Booking’s Trust & Safety team is at the forefront of protecting the physical and psychological well-being of Booking.com’s customers. She’ll highlight how they leverage cutting-edge technologies, including Artificial Intelligence, to build trust and ensure a safer experience throughout their entire journey

Nedim Sabic, CEO & Company Owner
Why Being a Brand Will Finally Pay Off in 2026

For 20+ years, spammers have stolen rankings from real businesses. That ends in 2026. Discover how AI-driven search will finally reward true brands and how C-Level management should align PR, SEO, and branding teams to secure the payoff from your years of investment and secure further growth.

Speakers_Conference25 (3)
Goran Tintor, Head of Marketing Data Intelligence
The Joy of Irrational Shopping: How eComm Brands like Temu and SheIn Outsmart Logic

Why do people buy things they don’t need — and keep coming back for more? In this talk, Goran Tintor, Head of Marketing Data Intelligence at Direct Media, explores the psychology behind “irrational shopping” and how fast-rising e-commerce players like Temu and Shein use emotional triggers, behavioral insights, and unconventional strategies to outsmart logic. Attendees will leave with a deeper understanding of how emotions, not spreadsheets, drive purchases — and how brands can apply this thinking to win in today’s digital marketplace.

Jasna Trpkoski, CEO @ Korpa.mk
From Click to Doorstep: Transformation of Urban Logistics

How is urban logistics reshaping the way we shop – from the moment of click to the knock on the door? In this fireside chat, we’ll dive into the evolving expectations of customers, the role of technology and automation in faster, smarter deliveries, and why speed has become a non-negotiable in today’s digital society. We’ll also look ahead to the future – from AI-driven logistics to local innovations like 60-minute delivery – giving attendees a behind-the-scenes view of the teams, challenges, and solutions redefining the customer experience.

Nina Angelovska Stankov, President
Key Trends and Findings Shaping the Regional E-commerce Landscape in 2025

Stay tuned – talk synopsis coming soon!

Ivica Pesovski, PhD in AI
Future-Proofing Your Business with Autonomous AI Agents

AI agents promise to reshape the way we work and do business, but there’s no silver bullet to achieve this. Success comes from pragmatic adoption and combining strategy, experimentation and integration. This talk explores how autonomous AI agents can future-proof your business, where they add real value today, and how to prepare for what’s next.

Barbara Grabiwoda, Chief Commerce Strategy Office
The Future of E-Commerce: Harnessing AI, Data and Connected Identity for Growth

E-commerce is entering a new era defined by rapid technological change and shifting customer expectations. From generative AI that redefines content creation, to advanced analytics that unlock predictive insights, to the explosive growth of retail media as a revenue engine—new trends are reshaping the way businesses attract, convert, and retain customers. At the same time, the importance of data and connected identity has never been greater, enabling brands to deliver seamless, personalized experiences that directly impact commercial outcomes. This keynote will explore the opportunities these innovations create for businesses. It will highlight how AI can accelerate content creation and decision-making and how unified customer data helps brands future-proof against rising privacy demands. Attendees will walk away with a better understanding of how to these trends can boost conversions, maximize ROI, and gain a sustainable competitive advantage in the next wave of e-commerce growth.

Djordje Davidovic, General Manager
From Local to Regional: How Digital Platforms Drive Growth in the Balkans

Stay tuned – talk title & synopsis coming soon!

Uros Petrovic
Talk Title: TBD

Stay tuned – talk title & synopsis coming soon!

Hands-on Stage

Where ideas turn into action – interactive workshops with practical skills and tools you can apply right away.
Speakers_Conference25 (2)
Vasilije Corluka, Chief Creative Officer
Unlocking the potential of your first party data

This interactive workshop introduces the concept of a Customer Data Platform (CDP) and explores how it empowers businesses across industries to unlock the full potential of their customer data. Participants will learn what a CDP is, how it centralizes and unifies customer information from multiple sources, and how it enables personalized, data-driven marketing strategies. The session will cover key functionalities such as customer segmentation, real-time insights, and cross-channel campaign orchestration, while also highlighting the tangible benefits: improved customer engagement, higher ROI, and smarter decision-making. Whether you’re in e-commerce, retail, financial services, telco, or B2B, this session will show you how a CDP can transform your marketing approach and drive sustainable growth.

Bojan Kocev, Video Editor @ Shortsify.co | Connector @ VIC u VIC
How To: World - Class Short Videos

Stay tuned – hands-on session details coming soon!

Vlatko Tuchev, Data Scientist
From Idea to Solution (elevate your AI skills)

How do you turn a raw idea into something real – without wasting months on trial and error? In this hands-on session, you’ll learn a practical “Idea-to-Solution” pipeline that transforms loose thoughts into clear documentation, validated concepts, and simple MVPs using structured prompts and AI tools. Along the way, we’ll explore how to refine ideas with multiple LLMs, test feasibility fast, and build actionable plans. Attendees will walk away with ready-to-use templates and a repeatable process they can apply immediately to save time, reduce risk, and unlock faster innovation.

Gogo Rafajlovski, Co-Founder
Money Talks: Winning Grants, Angels & VC Investments​

Stay tuned – hands-on session details coming soon!

Vasilije Corluka, Chief Creative Officer
Unlocking the potential of your first party data

This interactive workshop introduces the concept of a Customer Data Platform (CDP) and explores how it empowers businesses across industries to unlock the full potential of their customer data. Participants will learn what a CDP is, how it centralizes and unifies customer information from multiple sources, and how it enables personalized, data-driven marketing strategies. The session will cover key functionalities such as customer segmentation, real-time insights, and cross-channel campaign orchestration, while also highlighting the tangible benefits: improved customer engagement, higher ROI, and smarter decision-making. Whether you’re in e-commerce, retail, financial services, telco, or B2B, this session will show you how a CDP can transform your marketing approach and drive sustainable growth.

Bojan Kocev, Video Editor @ Shortsify.co | Connector @ VIC u VIC
How To: World - Class Short Videos

Stay tuned – hands-on session details coming soon!

Vlatko Tuchev, Data Scientist
From Idea to Solution (elevate your AI skills)

How do you turn a raw idea into something real – without wasting months on trial and error? In this hands-on session, you’ll learn a practical “Idea-to-Solution” pipeline that transforms loose thoughts into clear documentation, validated concepts, and simple MVPs using structured prompts and AI tools. Along the way, we’ll explore how to refine ideas with multiple LLMs, test feasibility fast, and build actionable plans. Attendees will walk away with ready-to-use templates and a repeatable process they can apply immediately to save time, reduce risk, and unlock faster innovation.

Gogo Rafajlovski, Co-Founder
Money Talks: Winning Grants, Angels & VC Investments​

Stay tuned – hands-on session details coming soon!

Vasilije Corluka, Chief Creative Officer
Unlocking the potential of your first party data

This interactive workshop introduces the concept of a Customer Data Platform (CDP) and explores how it empowers businesses across industries to unlock the full potential of their customer data. Participants will learn what a CDP is, how it centralizes and unifies customer information from multiple sources, and how it enables personalized, data-driven marketing strategies. The session will cover key functionalities such as customer segmentation, real-time insights, and cross-channel campaign orchestration, while also highlighting the tangible benefits: improved customer engagement, higher ROI, and smarter decision-making. Whether you’re in e-commerce, retail, financial services, telco, or B2B, this session will show you how a CDP can transform your marketing approach and drive sustainable growth.

Bojan Kocev, Video Editor @ Shortsify.co | Connector @ VIC u VIC
How To: World - Class Short Videos

Stay tuned – hands-on session details coming soon!

Vlatko Tuchev, Data Scientist
From Idea to Solution (elevate your AI skills)

How do you turn a raw idea into something real – without wasting months on trial and error? In this hands-on session, you’ll learn a practical “Idea-to-Solution” pipeline that transforms loose thoughts into clear documentation, validated concepts, and simple MVPs using structured prompts and AI tools. Along the way, we’ll explore how to refine ideas with multiple LLMs, test feasibility fast, and build actionable plans. Attendees will walk away with ready-to-use templates and a repeatable process they can apply immediately to save time, reduce risk, and unlock faster innovation.

Gogo Rafajlovski, Co-Founder
Money Talks: Winning Grants, Angels & VC Investments​

Stay tuned – hands-on session details coming soon!

Vasilije Corluka, Chief Creative Officer
Unlocking the potential of your first party data

This interactive workshop introduces the concept of a Customer Data Platform (CDP) and explores how it empowers businesses across industries to unlock the full potential of their customer data. Participants will learn what a CDP is, how it centralizes and unifies customer information from multiple sources, and how it enables personalized, data-driven marketing strategies. The session will cover key functionalities such as customer segmentation, real-time insights, and cross-channel campaign orchestration, while also highlighting the tangible benefits: improved customer engagement, higher ROI, and smarter decision-making. Whether you’re in e-commerce, retail, financial services, telco, or B2B, this session will show you how a CDP can transform your marketing approach and drive sustainable growth.

Bojan Kocev, Video Editor @ Shortsify.co | Connector @ VIC u VIC
How To: World - Class Short Videos

Stay tuned – hands-on session details coming soon!

Vlatko Tuchev, Data Scientist
From Idea to Solution (elevate your AI skills)

How do you turn a raw idea into something real – without wasting months on trial and error? In this hands-on session, you’ll learn a practical “Idea-to-Solution” pipeline that transforms loose thoughts into clear documentation, validated concepts, and simple MVPs using structured prompts and AI tools. Along the way, we’ll explore how to refine ideas with multiple LLMs, test feasibility fast, and build actionable plans. Attendees will walk away with ready-to-use templates and a repeatable process they can apply immediately to save time, reduce risk, and unlock faster innovation.

Gogo Rafajlovski, Co-Founder
Money Talks: Winning Grants, Angels & VC Investments​

Stay tuned – hands-on session details coming soon!

Vasilije Corluka, Chief Creative Officer
Unlocking the potential of your first party data

This interactive workshop introduces the concept of a Customer Data Platform (CDP) and explores how it empowers businesses across industries to unlock the full potential of their customer data. Participants will learn what a CDP is, how it centralizes and unifies customer information from multiple sources, and how it enables personalized, data-driven marketing strategies. The session will cover key functionalities such as customer segmentation, real-time insights, and cross-channel campaign orchestration, while also highlighting the tangible benefits: improved customer engagement, higher ROI, and smarter decision-making. Whether you’re in e-commerce, retail, financial services, telco, or B2B, this session will show you how a CDP can transform your marketing approach and drive sustainable growth.

Bojan Kocev, Video Editor @ Shortsify.co | Connector @ VIC u VIC
How To: World - Class Short Videos

Stay tuned – hands-on session details coming soon!

Vlatko Tuchev, Data Scientist
From Idea to Solution (elevate your AI skills)

How do you turn a raw idea into something real – without wasting months on trial and error? In this hands-on session, you’ll learn a practical “Idea-to-Solution” pipeline that transforms loose thoughts into clear documentation, validated concepts, and simple MVPs using structured prompts and AI tools. Along the way, we’ll explore how to refine ideas with multiple LLMs, test feasibility fast, and build actionable plans. Attendees will walk away with ready-to-use templates and a repeatable process they can apply immediately to save time, reduce risk, and unlock faster innovation.

Gogo Rafajlovski, Co-Founder
Money Talks: Winning Grants, Angels & VC Investments​

Stay tuned – hands-on session details coming soon!

Vasilije Corluka, Chief Creative Officer
Unlocking the potential of your first party data

This interactive workshop introduces the concept of a Customer Data Platform (CDP) and explores how it empowers businesses across industries to unlock the full potential of their customer data. Participants will learn what a CDP is, how it centralizes and unifies customer information from multiple sources, and how it enables personalized, data-driven marketing strategies. The session will cover key functionalities such as customer segmentation, real-time insights, and cross-channel campaign orchestration, while also highlighting the tangible benefits: improved customer engagement, higher ROI, and smarter decision-making. Whether you’re in e-commerce, retail, financial services, telco, or B2B, this session will show you how a CDP can transform your marketing approach and drive sustainable growth.

Bojan Kocev, Video Editor @ Shortsify.co | Connector @ VIC u VIC
How To: World - Class Short Videos

Stay tuned – hands-on session details coming soon!

Vlatko Tuchev, Data Scientist
From Idea to Solution (elevate your AI skills)

How do you turn a raw idea into something real – without wasting months on trial and error? In this hands-on session, you’ll learn a practical “Idea-to-Solution” pipeline that transforms loose thoughts into clear documentation, validated concepts, and simple MVPs using structured prompts and AI tools. Along the way, we’ll explore how to refine ideas with multiple LLMs, test feasibility fast, and build actionable plans. Attendees will walk away with ready-to-use templates and a repeatable process they can apply immediately to save time, reduce risk, and unlock faster innovation.

Gogo Rafajlovski, Co-Founder
Money Talks: Winning Grants, Angels & VC Investments​

Stay tuned – hands-on session details coming soon!

Vasilije Corluka, Chief Creative Officer
Unlocking the potential of your first party data

This interactive workshop introduces the concept of a Customer Data Platform (CDP) and explores how it empowers businesses across industries to unlock the full potential of their customer data. Participants will learn what a CDP is, how it centralizes and unifies customer information from multiple sources, and how it enables personalized, data-driven marketing strategies. The session will cover key functionalities such as customer segmentation, real-time insights, and cross-channel campaign orchestration, while also highlighting the tangible benefits: improved customer engagement, higher ROI, and smarter decision-making. Whether you’re in e-commerce, retail, financial services, telco, or B2B, this session will show you how a CDP can transform your marketing approach and drive sustainable growth.

Bojan Kocev, Video Editor @ Shortsify.co | Connector @ VIC u VIC
How To: World - Class Short Videos

Stay tuned – hands-on session details coming soon!

Vlatko Tuchev, Data Scientist
From Idea to Solution (elevate your AI skills)

How do you turn a raw idea into something real – without wasting months on trial and error? In this hands-on session, you’ll learn a practical “Idea-to-Solution” pipeline that transforms loose thoughts into clear documentation, validated concepts, and simple MVPs using structured prompts and AI tools. Along the way, we’ll explore how to refine ideas with multiple LLMs, test feasibility fast, and build actionable plans. Attendees will walk away with ready-to-use templates and a repeatable process they can apply immediately to save time, reduce risk, and unlock faster innovation.

Gogo Rafajlovski, Co-Founder
Money Talks: Winning Grants, Angels & VC Investments​

Stay tuned – hands-on session details coming soon!

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