Katia Nazarova has been driving growth for businesses in the CEE region through her roles at TikTok and Meta, specializing in export businesses, unicorns, apps, and e-commerce. Currently, Katia heads partnerships at TikTok’s B2B division, helping businesses leverage the same AI-driven technologies and infrastructure that power TikTok’s success, from real-time product recommendations to white-label SDKs for video and content creation.