{"id":2301,"date":"2022-10-13T18:06:13","date_gmt":"2022-10-13T18:06:13","guid":{"rendered":"https:\/\/ecommerceconference.mk\/?post_type=speaker&#038;p=2301"},"modified":"2022-10-17T09:03:08","modified_gmt":"2022-10-17T09:03:08","slug":"borkicza-shekerova","status":"publish","type":"speaker","link":"https:\/\/ecommerceconference.mk\/2022\/en\/speaker\/borkicza-shekerova\/","title":{"rendered":"Borkica Shekerova"},"content":{"rendered":"<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u0411\u043e\u0440\u043a\u0438\u0446\u0430 \u0428\u0435\u043a\u0435\u0440\u043e\u0432\u0430 \u0435 \u0421\u0435\u043d\u0438\u043e\u0440 \u041f\u0440\u043e\u0434\u0443\u043a\u0442 \u041c\u0435\u043d\u0430\u045f\u0435\u0440 (Value Stream Owner) \u0432\u043e \u041d\u0435\u0442\u0446\u0435\u0442\u0435\u0440\u0430, \u0432\u043e \u0434\u0435\u043b\u043e\u0442 \u0431\u0435\u0437\u0431\u0435\u0434\u043d\u0438 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043f\u043b\u0430\u045c\u0430\u045a\u0430. \\r\\n\\r\\n\u0422\u0430\u0430 \u0458\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0443\u0432\u0430 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u043a\u0430\u0440\u0438\u0435\u0440\u0430 \u0432\u043e \u0442\u0435\u043b\u0435\u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0441\u043a\u0430\u0442\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0430, \u043e\u0434 \u0441\u043e\u0444\u0442\u0432\u0435\u0440\u0441\u043a\u0438 \u0438\u043d\u0436\u0435\u043d\u0435\u0440, \u043f\u0430 \u043f\u0440\u0435\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0435\u043d \u043c\u0435\u043d\u0430\u045f\u0435\u0440 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u0435\u043d \u0437\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u0431\u0438\u0437\u043d\u0438\u0441 \u0440\u0435\u0448\u0435\u043d\u0438\u0458\u0430, \u0434\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 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\u043f\u0440\u0438\u043a\u043b\u0443\u0447\u0438 \u0432\u043e \u041d\u0435\u0442\u0446\u0435\u0442\u0435\u0440\u0430, \u0435\u0434\u043d\u0430 \u043e\u0434 \u0432\u043e\u0434\u0435\u0447\u043a\u0438\u0442\u0435 \u0448\u0432\u0430\u0458\u0446\u0430\u0440\u0441\u043a\u0438 \u0441\u043e\u0444\u0442\u0432\u0435\u0440\u0441\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u0430\u0434\u0435 \u045c\u0435 \u0441\u0435 \u043f\u043e\u0441\u0432\u0435\u0442\u0438 \u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u045a\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0441\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043c\u0435\u0453\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u043e\u0442 EMV\u00ae 3-D Secure \u043f\u0440\u043e\u0442\u043e\u043a\u043e\u043b \u0437\u0430 \u0430\u0432\u0442\u0435\u043d\u0442\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u043f\u0440\u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u043f\u043b\u0430\u045c\u0430\u045a\u0430. \u0420\u0430\u0431\u043e\u0442\u0438 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0438 \u0432\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430\u0442\u0430, \u043c\u0435\u0453\u0443 \u043a\u043e\u0438 \u0435 \u0438 \u0440\u0430\u0437\u0432\u043e\u0458\u043e\u0442 \u043d\u0430 Netcetera 3DS Server SaaS \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u0442\u043e, \u043a\u043e\u0435 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0432\u0430 \u0433\u043e\u043b\u0435\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0443\u0441\u043f\u0435\u0445.\\r\\n\\r\\n\u0414\u0435\u043d\u0435\u0441, \u0442\u0430\u0430 \u0435 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u043d\u0430 \u0437\u0430 \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0438\u043e\u0442\u043e \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u0437\u0430 \u043f\u043e\u0434\u0434\u0440\u0448\u043a\u0430 \u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438\u0440\u0430\u045a\u0435 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043f\u043b\u0430\u045c\u0430\u045a\u0430 (Acquring) \u043d\u0430 \u041d\u0435\u0442\u0446\u0435\u0442\u0435\u0440\u0430, \u0447\u0438\u0458\u0430 \u043f\u0440\u0438\u043c\u0430\u0440\u043d\u0430 \u0446\u0435\u043b \u0435 \u0434\u0430 \u0438\u043c \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u043d\u0430 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u0438\u0442\u0435 \u043d\u0430 \u043f\u043b\u0430\u0442\u043d\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043f\u043b\u0430\u045c\u0430\u045a\u0430, \u0431\u0430\u043d\u043a\u0438\u0442\u0435 \u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u0442\u0440\u0433\u043e\u0432\u0446\u0438\u0442\u0435, \u0432\u043e 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data-sheets-userformat=\"{&quot;2&quot;:4797,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:1,&quot;12&quot;:0,&quot;15&quot;:&quot;Proxima Nova&quot;}\">Borkica Shekerova is Senior Product Manager and Value Stream Owner at Netcetera\u2019s Secure Digital Payments Division.<\/span><\/p>\n<p>She started as a software engineer and continued her career as a product manager for different business and consumer services in the telecommunication industry.<\/p>\n<p>Borkica has an extensive background in product management, business strategy, and growth. After spending fifteen years with an international telecommunication provider, she joined Netcetera, a leading Swiss software company, in 2018. \n\nShe was involved in productizing EMV\u00ae 3-D Secure authentication protocol components in the acquiring domain and led the introduction of Netcetera 3DS Server SaaS, aiming to provide secure yet smooth online payments. The latter has become an international success story for Netcetera.<\/p>\n<p>Today, Borkica is responsible for the acquiring portfolio of services and products at Netcetera. She makes it possible for payment service providers, acquiring banks, and online merchants to meet the evolving expectations of their users for a seamless online payment experience while preventing fraud and staying compliant.<\/p>","protected":false},"author":1,"featured_media":2390,"template":"","class_list":["post-2301","speaker","type-speaker","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0411\u043e\u0440\u043a\u0438\u0446\u0430 \u0428\u0435\u043a\u0435\u0440\u043e\u0432\u0430 - Ecommerce Conference 2022<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecommerceconference.mk\/2022\/en\/speaker\/borkicza-shekerova\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0411\u043e\u0440\u043a\u0438\u0446\u0430 \u0428\u0435\u043a\u0435\u0440\u043e\u0432\u0430 - 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